Art is lived with SHU: the make-up that defies the norms
SHU is more than make-up: it is a bridge between unlimited creativity, unfiltered self-expression and ethical commitment. Each product, inspired by the art of tattooing and a high percentage vegan, not only beautifies, it tells a story. Our collaborations with tattoo artists transform each design into a unique work, capturing the essence of the ink and inspiration in each formula. With high-intensity pigments and long-lasting hold, SHU is designed for those who see beauty as a form of liberation and makeup as a means to express their true identity.
Each package is a work of art, a unique collector's item, where the design includes symbolic tattoos and sketches by tattoo artists.
Diamond – strength
Guitar – romance
Crown – superiority
Heart – love
SPARKLE BANG glitters add a vibrant touch to your face, body and hair, while the CHEEKY DEVIL blush stick brings colour and freshness to your eyes, cheeks and lips. Create and personalise your style without limits.
Vegan make-up with intense, long-lasting pigments, designed for those who won't stop.
Desde los tonos más atrevidos hasta los más inesperados, SHU te ofrece una gama de colores diseñada para romper moldes.