Beauty
Artemisa Beauty, founded in 1997, is home to the NINÈLLE and SHU brands, two exponents of innovation in the world of cosmetics. With more than 20 years of experience, our mission has been to offer products that fuse art, science and sustainability, from our laboratory in Barcelona. With a clear vision of the future, we continue to be a benchmark in European cosmetic quality and design.
Inspired by the essence of the Mediterranean, NINÈLLE combines elegance and authenticity in every product. Its make-up range not only beautifies but also cares for the skin with active ingredients of high efficacy and European quality. Designed for both young women who want to start taking care of their skin and mature women who know exactly what they want, NINÈLLE reflects the freshness and sophistication of a balanced lifestyle. With carefully curated aesthetics and collaborations with bloggers and influencers, the brand captures current trends while maintaining its connection to classic beauty. Every detail, from the packaging to the formulas, reflects a commitment to offering products that enhance natural, timeless femininity. Discover the elegance and freshness of the Mediterranean with NINÈLLE.
SHU fuses art and make-up to offer a unique proposition, inspired by the world of tattooing. Each product tells a story, with innovative packaging designed by tattoo artists and highly pigmented, long-lasting formulas. SHU is for those who seek limitless self-expression and a firm commitment to a sustainable and vegan planet. Aimed at a young, all-rounder audience, the brand challenges conventional beauty norms, celebrating creativity and rebellion. Our collaboration with tattoo artists reinforces the authenticity of each collection, making the brand as unique as those who choose it. Express your spirit to its fullest with SHU.
Since 1997, Artemisa Beauty has grown steadily, positioning itself as a benchmark in quality cosmetics. With over two decades of experience and a presence in more than 1,800 shops internationally, our NINÈLLE and SHU brands have redefined beauty and personal care in key markets, offering innovation, sophistication and accessibility.
Our mission at Artemisa Beauty is to empower people through beauty, encouraging self-expression and confidence. We combine scientific innovation and artistry in each of our products, designed to enhance natural beauty while nourishing and caring for the skin. We are committed to inclusivity, sustainability and quality in all our processes, ensuring that each customer can feel authentic and reflect their unique identity. We believe that beauty goes beyond the superficial, being a powerful tool for personal empowerment and the celebration of diversity.
